My journey
Bridging technology, operations and commercial growth
With over 20 years of experience in retail, eCommerce, and technology, I help businesses scale, transform, and simplify complexity.
My career has spanned roles as CTO, Technology Advisor, and General Manager of a SaaS commerce platform; giving me a unique perspective from both the retailer and technology sides.
I partner with brands to align technology decisions with commercial outcomes; unlocking growth, efficiency, and better customer experiences.
Values
Pragmatic. Commercial. Customer-focused. Everything I do is grounded in delivering outcomes; balancing simplicity, scalability, and operational efficiency. My philosophy is to remove complexity, prioritise solutions that serve both customers and internal teams, and enable sustainable growth.
Approach
I work alongside leadership, digital, and operational teams to understand challenges deeply; whether it’s platform scalability, operational inefficiencies, or data fragmentation. My process spans from discovery, solution design, and vendor selection through to governance of delivery; ensuring every technology decision directly supports commercial goals.
20+
Years in Retail & eCommerce Technology
50+
Digital Transformation Projects
Delivered
5+
Key Platform Categories
Architected
15+
Retail & Brand Clients
Supported