Martech Stack Rationalisation
Simplify your martech stack and align it with real customer and business outcomes.
Consulting Services
Martech Stack Rationalisation
Untangle Complexity and Align Tech to Real Customer Outcomes
I help you structure your martech stack to unlock better CX, lower costs, and enable clean automation and data flows.
What’s Included
Martech audit (CDP, CRM, ESP, analytics, loyalty, service)
Capability mapping vs. business needs
Elimination of overlap and redundancies
Recommendations for consolidation or enhancement
Data and integration strategy alignment
Why It Matters
A bloated stack creates friction and confusion. Rationalising improves clarity, efficiency and CX.
What You’ll Walk Away With
A leaner, fit-for-purpose martech architecture
Integration plan for consistency
Activation and audience strategy
Vendor or resource reallocation roadmap
Key Deliverables
Martech capability map
Gap and redundancy report
Rationalised vendor stack
Activation-enablement framework
Why Clients Choose This Service
Vendor-neutral advice
Practical outcomes > theoretical features
Success aligning marketing, tech and ops
CDP, CRM, ESP, and service tooling experience